|
課程名稱 |
國際企業經營策略
International Business Strategy |
|
開課學期 |
104-2 |
|
授課對象 |
管理學院 國際企業學研究所 |
|
授課教師 |
吳學良 |
|
課號 |
IB7018 |
|
課程識別碼 |
724 M0460 |
|
班次 |
|
|
學分 |
3 |
|
全/半年 |
半年 |
|
必/選修 |
必修 |
|
上課時間 |
星期五2,3,4(9:10~12:10) |
|
上課地點 |
管二203 |
|
備註 |
先修科目 : 國際企業管理。國企所碩士班必修。
限碩士班以上 且 限本系所學生(含輔系、雙修生)
總人數上限：50人 |
|
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1042IB7018_STM |
|
課程簡介影片 |
|
|
核心能力關聯 |
核心能力與課程規劃關聯圖 |
|
課程大綱
|
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
|
課程概述 |
To reflect the cutting edge of academic thinking about business strategy, this course aims to offer students a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory rooted in modern strategy literature, the course provides an economic lens for viewing a broad array of the strategic activities of the firm.
The course begins by examining the nature of competition and the dynamics of competitive rivalry. We also cover the debate between environmental determinism and strategic choice. After the mid-term exam, the focus is on the rationale of corporate strategy; that is, why and how firms change their boundaries in the pursuit of growth or value creation. |
|
課程目標 |
1. To analyze the profit potential of the industries within which it competes;
2. To assess the strength of its competitive position within these industries;
3. To evaluate the sustainability of its competitive advantages (if any);
4. To provide the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy;
5. To learn how to assess the appropriateness of a firm’s boundaries;
6. To determine the best way to organize itself internally in light of its strategy. |
|
課程要求 |
1. Active and meaningful participation.
2. Thorough understanding of textbook and assigned readings
3. Preparation of HBR articles and on-class presentation.
4. Preparation of HBS cases and submission of case write-ups. |
|
預期每週課後學習時數 |
|
|
Office Hours |
另約時間 |
|
指定閱讀 |
Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2010) Economics of Strategy, 5th ed., Wiley. (東華書局代理). |
|
參考書目 |
|
|
評量方式
(僅供參考) |
|
No. |
項目 |
百分比 |
說明 |
|
1. |
Mid-term and final exams |
60% |
|
2. |
Class participation |
10% |
|
3. |
Group Presentation |
10% |
|
4. |
Case Write-Ups |
20% |
|
|
|
週次 |
日期 |
單元主題 |
|
第1週 |
02/26 |
Course orientation: What is strategy? Why is it important to us? |
|
第2週 |
03/04 |
Industrial organization & strategic groups -Strategic thinking |
|
第3週 |
03/11 |
- Industrial attractiveness: 5-force model & value net |
|
第4週 |
03/18 |
-Sources of competitive advantages |
|
第5週 |
03/25 |
- Resource-based view of strategy |
|
第6週 |
04/01 |
Class off Assigned reading: http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf |
|
第7週 |
04/08 |
-Business model & Strategy |
|
第8週 |
04/15 |
- Competitive rivalry process |
|
第9週 |
04/22 |
Mid-term exam |
|
第10週 |
04/29 |
- From BS to CS: The growth space of a firm |
|
第11週 |
05/06 |
- Vertical integration & transaction costs perspective |
|
第12週 |
05/13 |
- Diversification - Rationales of organizational boundary spanning |
|
第13週 |
05/20 |
-International expansion |
|
第14週 |
05/27 |
Term project presentation-1 |
|
第15週 |
06/03 |
Term project presentation-2 |
|
第16週 |
06/10 |
Class off |
|
第17週 |
06/17 |
- Organizational structure & processes
- Corporate governance & strategy making |
|
第18週 |
06/24 |
Final exam |
|